It is used on the text areas of the logos and marks. A new font, unique to the school, was developed. Secondary marks were updated with a more modern look. Students, fans and alums flash the Power C on their hands with just the index and pinky fingers extend with arms parallel to the ground. A new C logo, the "Power C" as it has become known to fans and alums, was created as the primary mark and is emblazoned on the side of the football team's helmets. In August 2007, officials at Chattanooga updated the school's marks. This logo was affectionately called the "Cowcatcher logo," referring to the front lower grill of the train that helped push objects from the train tracks. The secondary logo features the front of a train with the word Mocs built into the logo. Quickly establishing the identity program in February 1997, combined with tremendous success in the NCAA Men's Basketball Tournament, UTC had positioned itself to reach for the next level.įrom 1997 to 2007, the primary logo was the mascot, Scrappy, riding a train. The nickname "Moccasins" was shortened to simply "Mocs." Thus established, Chattanooga could rebuild its athletics programs and initiatives around this new identity.Īnd rebuild it did. The committee also recognized the need for the word "Chattanooga" to have a great emphasis in the logo. The mascot "Scrappy" was born and a new emphasis was placed on the athletics department's role in the region. In 1996, it was decided to adopt the State Bird of Tennessee, the Mockingbird, as the core of the new identity, while incorporating the strong regional imagery of Chattanooga's vast railroad history. A moccasin shoe was even used in the 1980s. With the old nickname "Moccasins," a snake was used in the 1920s and an Indian was used until the year of major change in 1996. Several identities have been used in the past. A new direction for the athletics identity was determined, moving away from the politically incorrect Native American Indian imagery. Why Mocs?įaced with politically sensitive issues and in need of a stronger core identity to help establish a strong brand as "Chattanooga's Team", the athletics department embarked on a comprehensive identity program in 1996. So that covers just about everything right? But you have one more question, a little deeper dive into the name. Once described by "Late Night" host Jimmy Fallon as "a sledgehammer wielding mockingbird with a heart of Blue & Gold", Scrappy symbolizes that competitive passion. It is sometimes seen swooping down on a dog, cat or predator that may be venturing too close to the bird's protected territory. The mockingbird is known as a fierce protector of its nest and environment. A re-design in 2008 puts Scrappy in the image of the State Bird of Tennessee, a Mockingbird. "Scrappy" Moore, Scrappy, the Chattanooga mascot, is a fixture for the Mocs. Named after legendary football coach A.C. In the simplest term, a Moc is a champion in the classroom, in competition and, most importantly, in life. Those attributes reflect the intellect, spirit and character of UTC student-athletes and alumni. Like our namesake, MOCS are fiercely territorial creatures which protect their homes with courage, determination and skill. The new package emphasized UTC's connection to Chattanooga and the city's railroad heritage and incorporated the Tennessee state bird. The UTC Athletics Department changed logos in 1997, moving away from Native American imagery to a package of logos using railroad images, the nickname "Mocs," and the Scrappy mascot.
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